Background

20+ Years of SEO Leadership

Senior SEO & AI Visibility Strategist with 20+ years of experience driving organic growth, lead generation, and digital performance. Proven track record managing enterprise-level brands (The Venetian Resort Las Vegas, Orlando Magic, and AdventHealth University) as well as small and mid-sized businesses.

  1. June 2022 — Present

    SEO Lead · Net Conversion

    Responsible for SEO and client management for 30+ partners including The Venetian Resort Las Vegas, Orlando Magic, Evermore Resort, Baha Mar, AdventHealth University, Sotheby's Real Estate Bahamas, Ruth's Chris Steak House, Aeroflow Health, Preakness Stakes, and Winn-Dixie.

    • Revamped SEO audit process and redesigned all SEO presentations.
    • Recommended and implemented industry-leading tools (SEMRush, Screaming Frog, etc.) and modernized internal SEO processes leading to higher retention rates and upsell opportunities.
    • Partnered with paid media teams to align SEO and paid strategies, improving overall campaign efficiency and noticeably increasing conversion rates (+50% YoY in some cases).
    • Developed and implemented SEO + AI visibility frameworks to adapt to Google AI Overviews and LLM-driven search behavior shifts.
  2. May 2021 — June 2022

    Senior SEO Specialist · Elevato Digital (formerly Venta Marketing)

    Responsible for technical SEO, keyword research and analysis, on-page SEO optimization, content strategy, user experience/sales funnel optimizations, link building, local visibility (Google Map Pack), reporting, presentations, and strategy for a wide variety of clients and websites.

  3. May 2020 — May 2021

    SEO Manager + Senior Campaign Manager · Venta Marketing

    Promoted to Senior Campaign Manager after 7 months. Personally responsible for 25+ client accounts.

    • Assigned "difficult" or "very unsatisfied" client accounts. Raised NPS customer satisfaction scores from an average of 2 (out of 10) rating to 8.
    • Assisted with implementing automated reports, tools, and other processes to increase customer satisfaction and decrease campaign manager workload.
    • Revamped existing case studies and created new case study presentations to increase sales pitch conversion rate.
    • Developed a customized client SEO audit process and sales presentation that noticeably increased sales conversion rates.
    "Chris, you're by far the best SEO guy and campaign manager that we've ever had. I was just telling Hannah that I wish I could find and hire a million of you."
    Max Prokell, CEO
  4. Oct 2019 — May 2020

    SEO Manager · Venta Marketing

    Promoted to SEO Department Manager after 3 months. Responsible for managing all aspects of SEO including content strategy, digital PR, Social Media, and link building teams.

    • Redesigned monthly client reporting to be more graphically attractive, professional, and user-friendly.
  5. July 2019 — Oct 2019

    SEO Specialist · Venta Marketing

    Responsible for technical SEO, keyword analysis, on-page optimization, content strategy, user experience/sales funnel optimizations, link building, local visibility (Google Map Pack), reporting, presentations, and strategy for a wide variety of clients and websites.

    • Revamped SEO audit process and redesigned all SEO presentations to make them more graphically attractive and professional.
    • Recommended and implemented industry-leading tools (SEMRush, LuckyOrange website user video recordings, etc.) and modernized internal SEO processes to be more effective (site structure optimizations, schema markup, link building, etc.).
    • Noticeably increased SEO rankings for key clients (case studies available).
  6. April 2015 — July 2019

    Digital Marketing & Social Media Consultant · Independent

    • Rhett Crow — Social Media, graphic design, website design, SEO, and online marketing consulting for #1 ranked real estate agent in Lake Chelan, Washington.
    • Fletcher Ellingson — Social Media, copywriting, graphic design, email marketing, and branding for success coach / TV show host.
    • Grandview on the Lake — Social Media, online marketing, graphic design, and email marketing consulting for waterfront resort.
    • Net Nanny / Zift — Social Media, content strategy, copywriting, branding, and YouTube SEO for large software company.
    • Earnhardt Lexus — Social Media and event promotion for automotive dealership.
    • Campbell's Resort — Social Media, event marketing, graphic design, online marketing, online reputation management, and email marketing for waterfront resort.
  7. Aug 2012 — April 2015

    Online Marketing Director · Arrowhead Advertising

    Director of Online Marketing for 3rd largest advertising agency (by revenue) in Phoenix, AZ. Clients included Hyundai Motors America, Arizona United Pro Soccer Team, Nationwide Vision, Earnhardt Automotive, and eegee's.

    • Led agency to "#1 Ranked Social Media Agency of 2015" in Phoenix Business Journal Book of Lists.
    • Managed 200+ client Social Media channels simultaneously.
    • Designed, developed, and implemented Online Reputation Management program that generated $20k in additional monthly revenue.
    • Designed and implemented Social Media plan for 25+ location restaurant chain without a Facebook page. Grew Facebook page to 63,000+ real, local, organic fans in less than two years with no initial advertising budget.
    • Developed and taught classes on Social Media, including a large presentation to 75+ Nationwide Vision business district managers.
  8. July 2009 — Aug 2012

    Personal Websites & SEO Projects · Independent

    • Achieved #1 rankings in Google for highly difficult keywords and phrases such as "fondue", "acai berry", "green tea weight loss", "flower arrangements", etc. Outranked websites such as Oprah, Food Network, etc.
    • Created and optimized a website that generated 460,220 unique visitors and $235,000+ in NET commission sales during a 6-month period.
    • Personal websites generated over $74,000 from Google AdSense ads during this period.
  9. Oct 2005 — April 2012

    Lead Web Designer + Support Department Manager · Cevado Technologies

    Lead Web Designer / Technical Support Department Manager for web design & development company that has sold 7,000+ websites.

    • Assisted in the conceptualization and development of website creation system and CMS that reduced website development time by 400%.
    • Restructured, re-trained, and managed a 5-employee website product support department plagued with 6 years of complaints and problems.
    "It's like you've completely turned around our support department overnight."
    Chris Raines, CEO
  10. June 2002 — Oct 2005

    Call Center Manager · GTC Technical Support

    Phone technician for 24-hour tech support company. Worked my way up to manager of all client accounts and all techs within 3 years.

    • Personally hired, trained, mentored, scheduled, and managed 17 support technicians.
    • Designed and implemented a technician training and evaluation system that reduced training time by 150% and greatly reduced customer and client complaints.

Skills & Specialties

SEOAEO (Answer Engine Optimization)GEO (Generative Engine Optimization)AIO (AI Optimization)LLMO (Large Language Model Optimization)YouTube SEOSEMRush / Ahrefs / Screaming Frog / MozSEM / PPC IntegrationLead GenerationContent StrategyCopywritingOnline Reputation ManagementGoogle AnalyticsGoogle Search ConsoleLooker StudioSocial Media MarketingEmail MarketingEvent PromotionWebsite Design & DevelopmentUX & Conversion OptimizationGraphic DesignProject & Team ManagementClient Relations

Certifications

  • Google Ads Certified Professional
  • Yext Certified Professional
  • A+ Certified Computer Technician
  • Network+ Certified Computer Technician
  • Microsoft Certified Professional (MCP)

Awards

  • Employee of the Month (NetCon Proud)
    Net Conversion
  • Employee of the Year — Digital Department
    Arrowhead Advertising
  • Chelan County Supervisor of the Year
    North Central Workforce Development Council
  • Outstanding Service Award
    GTC Technical Support